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Email cost per lead cpl
15.12.2022 06:33:57
Using the cost per lead metric allows marketers to understand the effectiveness of marketing campaigns and set sales goals. It also helps marketers adjust their marketing budgets and media mix. Cost per lead is one of the most important business metrics. Understanding how much to spend on ad campaigns can be challenging, but the CPL metric is a valuable tool for marketers. Depending on the industry and business size, the ideal cost per lead may vary.